Understanding the Benefits of Marketing Automation

May 10, 2017 |

social media

Understanding the Benefits of Marketing Automation content-image.jpg

As the marketing industry evolves, producing new ways to reach customers, monitor analytics, promote products and share information, many business owners find themselves overwhelmed with the sheer multitude of platforms available for each task. Enter Marketing Automation. Automation programs provide a consolidated approach to the various components of a marketing campaign. If you’re considering ways to boost or revitalize your current marketing efforts, here are a few reasons marketing automation software can be beneficial:

Streamlined Workflow and Productivity

Inbound marketing campaigns require careful attention to detail and constant supplying of new materials to keep your audience engaged. This process can become repetitive, time-consuming, and frustrating for businesses who need to be able to focus on manufacturing their product. Thankfully, marketing automation programs step in to allow you a little more free time by giving you a chance to pre “program” content, CTAs (calls-to-action), replies, and more. While they don’t eliminate the need for input, intuitive programs like Edgar (for Social Media) reduce the stress of having to monitor multiple channels and allow you to focus on what matters most.

Increased customer reach and revenue generation

Many marketing automation programs allow you a bird's eye view of several different markets, trends, and consumer discussions all at once. When it’s easier to watch what your customers are interacting with in real time, it’s easier for your team to put out material that’s relevant and reaches your audience where it matters. Being on top of trends puts you at a significant advantage, allowing you to add your voice to critical topics first. As a result, customers are more likely to identify you as a market leader and reputable brand, meaning that they may be more inclined to turn to you when considering a purchase.

Relationship management

In a world where consumers are turning to online mediums more and more to connect with their favourite brands, staying on top of incoming inquiries, comments, and complaints can seem like a daunting task. Those that excel at doing so reap the benefits of an engaged and curious customer base, eager to see what you’ll put out next. Marketing automation steps in to offer you that same bird's eye view of requests and interactions coming in, making sure that you don’t miss important moments and have ample opportunity to build long lasting relationships with digitally inclined consumers.

Tracking campaign results and ROI

Finally, automation software enables you to see the results of your efforts translated into measurable data. You’ll be able to see exactly how much you’ve spent (and where), and what areas delivered the highest return. This kind of information is invaluable when it comes to planning next steps and defining your parameters for success and failure going forward.

Marketing Automation may seem like a costly investment (software prices have a considerable range of prices depending on your specific needs), but when used correctly, they stand to provide significant benefits to your overall marketing strategy. When considering what program may be best for you, take the time to clearly discern what your company is looking to accomplish, your budget, and what your expected/required turn around time is. If you’re looking to learn more about finessing your marketing strategy to become an industry rockstar, give us a call today. We’d be happy to partner with you and meet your marketing needs!


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