Optimizing Your Social Media Profile

Jun 13, 2017 |

social media

If you think the concept of putting your best foot forward only extends to how you dress and act in the ‘real’ world, think again. These days, the way you digitally “dress” or present your brand online can have a huge impact that makes or breaks you before you even tweet! Make sure your social media profiles are leading with the right impression by following our tips below:

Why Social Listening Matters

Jun 08, 2017 |

social media

If you’ve read our piece on Winning Over Customers on Social Media, you know that interacting with your audience online is a crucial part of furthering your business. If you’ve done a good job of establishing yourself on social media, you’ll likely notice that responses can quickly add up. So, how do you stay on top your communication and make sure you don’t miss out on valuable opportunities? Social Listening is a crucial practice that can help you keep up. Learn more about what social listening involves, and how you can make sure you’ve got the right practices at work!

Social Media Cheat Sheet: Which is Which

Jun 07, 2017 |

social media

Tweet, share, reblog, repeat. There’s no denying that Social Media is an active part of the consumer conscious. According to Nielsen’s 2016 Report, 37% of all consumers use social media to find out about products and services, and 32% use social media to receive exclusive offers, coupons, or other discounts from brands. If your business isn’t utilizing at least one of the major digital platforms, your ability to reach your customers and have your voice heard is significantly diminished. Don’t miss out on one of the most vital communications hubs for today’s marketplace; the time to adopt social media as part of your marketing mix is now! Study our quick cheat sheet for 3 of the top social media platforms below and learn how to get started.

Social Media Oh-No! Handling Negative Customer Feedback Online

There’s little doubt that a strong social media strategy has become one of the quickest ways to develop interest and generate viable leads for your business. Creating an open forum for conversations online can be one of the best ways to forge relationships with your customer base. At the same time, as most social media users know, it also opens the door for criticism to be voiced in a very public domain. Handling negative feedback on social media requires a delicate hand; one wrong response can turn into a PR disaster. At the same time, an excellent response turned into a memorable customer experience can make your brand an online hero. Read on to learn how your business can effectively respond to social media complaints confidently.

Winning over customers on social media: top tips

May 16, 2017 |

social media

Wondering where you can find up to 22% of the world’s population in the same place? If you guessed ‘on social media’, you’re right on the money. Using social media is no longer a nicety for businesses. In today’s competitive market, it is a necessity to keep up with peers and reach the 67% (and growing) of consumers that use social media for customer service related issues. First-time adopters can often find the transition into the digital communications world overwhelming, which is understandable given the number of platforms available, always shifting trends and potential backlash when accounts are improperly managed. To ease any fears, Primal Tribe has put together a few quick tips to help your business come out on top in the social media world!

Understanding the Benefits of Marketing Automation

May 10, 2017 |

social media

As the marketing industry evolves, producing new ways to reach customers, monitor analytics, promote products and share information, many business owners find themselves overwhelmed with the sheer multitude of platforms available for each task. Enter Marketing Automation. Automation programs provide a consolidated approach to the various components of a marketing campaign. If you’re considering ways to boost or revitalize your current marketing efforts, here are a few reasons marketing automation software can be beneficial:

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