2017 was a year of continuous change and new developments in the world of digital marketing. We’ve seen steady contenders continue to grow, as well as shifting focuses bringing different applications to the forefront of the industry. Whether 2017 was a year of implementing a new marketing mix or holding the course for your business, there are a few trends (many of which we explored earlier in the year as they were emerging) worth noting as we move into the new year. See how your business stacks up against these industry leading methods!
This past week, three members of the Primal Tribe team packed our bags and headed to Boston, Massachusetts to join 21,400 fellow marketers at INBOUND 2017. Below is some of the cutting edge information we brought home from one the world's leading Digital Marketing events!
21 years have passed since Bill Gates correctly anticipated that content would be “King” online. This mentality has long since evolved from a saying to a mantra among industry leaders. These days, however, there’s a new addition on the block that’s quickly gaining traction. Content may be king, but interactive content wears a crown of its own. Learn more about this growing industry practice and make sure your message stands out by reading on!
Personalized content marketing is fast becoming the most popular way to drive customer engagement and conversion. As one of the newer approaches to marketing, there’s no doubt that it’s a hot topic for discussion, but many businesses still struggle with the process of updating their marketing approach from traditional to modern. At Primal Tribe, we take pride in creating custom content that helps our clients reach the customers they love. To learn more about how you can boost your brand above the rest with rock solid content, read on!
There is no disputing that the modern era is dominated by technology. There are countless websites on the Internet, and people are constantly barraged by content from newsletters, social media and blogs from all types of media outlets. The proliferation of online content is what makes it such an effective tactic for your business. Ignoring this facet of the modern marketing stack will mean missing out on one of the most powerful tools in your toolbox.
Creating engaging online content that is relevant for readers and encourages them to learn more about a company’s products and services is no easy task. Businesses have to know their customer well, and be tuned into what they want. This used to mean an obsession with targeting a certain demographic with advertising and websites with a focused message. This approach has become stale and almost obsolete. To stay competitive in online marketing you need to focus on the humans that are reading your website and buying your products, not just on statistics.