Local vs. International Tourism Sites & Marketing

Apr 20, 2017 |


Domestic and international tourism sites attract a different set of travellers, and they need to target their website to the goals of their visitors to be successful.

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Tourism is a huge industry. People love to travel and explore the world, and tourism sites have become a requirement to succeed in the business. If you are a tour operator, you know there are some major differences between domestic and international tourism sites. They appeal to different audiences and need dInstinct features to accommodate their objectives.

Language Barriers: International websites need to be conscious of language barriers and may require a multilingual site, whereas domestic travel sits may not need this feature. It might take some research and analytics tracking to determine if this is necessary for your site as well as what languages should be offered for the comfort and accessibility of your online visitors.

Currency: Domestic tourism websites can get by with dealing in one to three currencies as they may only receive customers from inside their own countries or have a limited demographic. Travel sites that focus on attracting international customers don't have this luxury, and may need to process payments in any currency from around the globe,

Novel Experiences vs. Comfort: International sites need to be aware that some tourists may be more adventurous than others. They need to consider a mix of novel experiences that are exciting and memorable; while still including activities that are more relaxing and within the comfort zone of most people.

Cultural Fit: When travelling domestically, tourism providers can be relatively confident that most activities and language barriers will be minimal and will not have to account for this with guidebooks and bilingual tour guides. On international trips you will have to convey on your website that you take actions to ensure that travellers can navigate the cultural and language differences and enjoy themselves.

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Depth of Information: People who are going abroad will be looking for more in-depth information than if they were travelling inside their own country. They will want to read up on the culture, food, places to see and what experiences they should include on their trip. All of this information requires an active blog that discusses a variety of topics.

Time Zones: All travel websites have to consider how they will respond to customer messages given that they may receive contact from all over the world. Use marketing automating tools to help overcome delays in responding to customer messages coming in from all timezones.

To make your tourism site as successful, you need to gear it towards the right customer. If you are mainly attracting domestic visitors, you should follow best practices to make the experience as smooth as possible. If you have a site that offers international trips, you need to provide the information and assistance these people require to confidently book their trip. Think about your customer's objectives and share with your audience how your business can meet them. To learn more about how a full service marketing firm like Primal Tribe can help you win both domestic and international customers, contact us today.

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